The annual update to the Philips line of top TVs has arrived at IFA 2011, with the headline claim this year that they're the fastest LED TVs on the planet.
The top of the pile, 46-inch 9000 series boasts refresh rates of 1200Hz, thanks to the company's Perfect Motion Rate technology, and a response time of just 0.5 milliseconds, all designed to create sublimely smooth action rendering and make image ghosting a thing of the past.
Naturally, these backlit LED sets are Full HD 3D enabled, but the 3D Max technology installed by Philips also enables 2D to 3D conversion of anything in your movie collection. You'll also have the ability to control the intensity of the 3D effect it creates. But what probably gave the 9000 series the edge in picking up the EISA award for best European 3D TV was its anti-reflective surface, known as Moth-Eye filter, which allows the blacks and the whites outputted to seem even darker and brighter respectively.
2011 also sees an upgrade in the well-known Philips Ambilight system from the Ambilight Spectra 3 to the Ambilight Spectra XL which comes with a double row of rear facing LEDs on the frame, designed to create even more atmosphere in your room with rebounding light to match the colours of whatever's going on on-screen.
In terms of sheer specs, the dynamic contrast on the 9000 series is measured at 150,000,000:1 with LEDs capable of rendering 2,250 trillion colours while consuming 40 per cent less energy than normal LCD screens.
Sadly, not all of us have the pocket change for a 9000, which is where the other two series of Philips TVs come in. Both drop to an edge-lit LED format, a more modest dynamic contrast of 500,000:1 and the older Ambilight Spectra 2 format. Naturally, speed takes a hit too with the 8000 capable of an 800Hz refresh and 1ms response time and the 7000 at 400Hz with 2ms response.
The final interesting tweak is that while the 9000 and 8000 use an active, Full HD 3D technology, the 7000 goes down the passive route courtesy of a polarizing filter - cheaper on the glasses as well as the initial outlay.
All the sets come with the connected Philips Smart TV platform and more ports and connections than you have cables.
You can follow all of our IFA 2011 coverage on our Pocket-lint IFA 2011 homepage.