Tim Cook: Apple not going to change

Tim Cook, Apple's new CEO now that Steve Jobs has officially passed on the flame, has emailed the company's staff to say that everything will be business as usual. Rather than upset the apple cart (ahem), Cook explained in the message that "Apple is not going to change", and that "together we will continue to make Apple the magical place that it is".

The leaked email was sent to Ars Technica from one of its trusted sources, and the headers have been checked to validate its content. Also, to be honest, considering the content, it'd be a pretty wishy-washy fake considering that Cook says all the right things to settle the staff. It's just a wonder why this wasn't released publicly, in order to allay share holders' fears.

Nonetheless, here's the email in full (bar the "Team" start, and "Tim" sign off):

"I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future.

"Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.

"I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

"I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is."

Interesting times ahead...