Nikon's Coolpix P7000 had a bash at Canon's G-Series crown, and now it seems the Japanese giant is back for a second bite of the cherry with the official launch of the Nikon Coolpix P7100.
At first glance the P7100 looks just like its older brother, but take a closer look and you will notice a few differences. Most notably, there's a tilting 3-inch LCD screen on the back and a new command dial up front.
That LCD screen is still the same spec as last year's model, though bar the flipping action, at 921k dots, and the rest of the spec sheet reads much the same as well.
So, once again, we're looking at a 10.1-megapixel CCD sensor with 720p video shooting. However, Nikon is promising "improved image quality, reduced time lag, faster autofocus speeds, and quicker start up times".
These promises will hopefully be met by the inclusion of the new Expeed C2 processing system, which is the evolution of the P7000's engine and is designed to "expand the possibilities of photography even further, with enhanced movie recording, high-sensitivity performance and maximum image quality".
There's a wide-angle 7.1x zoom Nikkor lens on board with 28mm to 200mm range, 35mm format equivalent, RAW file format support and the same manual controls that we liked from the P7000.
The P7100 comes boxed with Nikon's new ViewNX 2 software as well and you'll get 2GB of cloud storage for your photos and videos (upgradable at a price) with Nikon my Picturetown.
Out on 22 September, the Nikon Coolpix P7100 will set you back £499.99.