Hot on the heels of the Fujifilm FinePix F600EX, and serving as a followup to last year's SX130 IS, Canon has officially revealed the Canon PowerShot SX150 IS - the latest pocket superzoom looking to tap into what's becoming an increasingly competitive market.
Offering a 12x optical zoom and a 14.1-megapixel sensor - this could be just the mid-range snapper that budding nature lovers or travel enthusiasts too scared to take the SLR plunge are after.
It has the same DIGIC 4 image processor as the 130, but adds several features such as the ability to track motion of non-human subjects, a 4-stop optical Image Stabilizer (IS) and new Intelligent IS technology. It has 32 shooting scenes, and you can watch your footage back on the 3-inch LCD screen on the back.
It's not just stills though, the SX150 IS adds a dedicated movie button on the back which offers instant 720p shooting. No Full HD action like its Fujifilm rival unfortunately, but Canon's effort does come in slightly cheaper.
It's going to be out next month, in red or black, priced at £199.