As part of the launch campaign for its Cosmo for guys magazine, the iPad-only read has got its own viral video to entice customers.
Known as iPad Head Girl, it sees someone walking through Bryant Park in New York with their head wrapped entirely in iPads. The clever bit is that similar footage of their face is being shown on the tablet displays. It is an awesome effect but makes us wonder exactly how she isn't bumping into anyone.
Someone does eventually come along and browse the new magazine on her face, which is an interesting effect.
CFG is currently available to download as an app from the App Store and costs $1.99 per issue, $3.99 a month or for serious fans $19.99 a year.