Remember the Lytro camera? The cutting edge snapper that allowed you to focus selectively on any part of an image? Well it has gone and made its vocational debut, being put to use in a Conran shoot and creating interactive fashion photos unlike any other. 

Model Coco Rocha got in contact with Lytro after reading about its camera technology, the company then sent a protoype along with photographer Eric Cheng to a shoot.

Rocha created a behind the scenes video to go along with the picture set, which whilst not showing much of the actual camera itself, at least gives us an idea of what goes on in the secret world of fashion. 

LYTRO - Behind The Scenes from Coco Rocha on Vimeo.

The camera itself is blurred out in the video, it is however a relatively small blur (about the size of a point and shoot) and Cheng appears to be using a screen or traditional viewfinder to focus.

For those interested, you can check out more of the shots over on Coca Rocha's blog

Pic: Eric Cheng

Hunter Skipworth

The baby of the Lint team, Hunter has been a tech fan since he bought his first MiniDisc..and what a waste of money that was. He began writing about electronics at the age of 16 and hasn't stopped since. Nowadays he fulfils his mobile phone and gaming obsession whilst attempting to distract people from his bizarre name. Regular meetings with the Gladiators crew see Hunter often returning to work battered and bruised. Considers himself a music obsessive, was once the most highly decorated scout in the country. Fan of trousers.