Apple's cheese-fest advertising campaign for the iPad 2 continues with its latest effort, titled "We'll Always", although to do have to tip our caps at the Cupertino contingent for managing to botch in a Mac OS X Lion reference in, in such a subtle way.

In the commercial, which aired in the US for the first time on Sunday night, Apple states how the iPad 2 lets you do all the things you've always loved doing - cooking, reading, watching sports and more, but in a new way (no mention of this way being "magical" unfortunately).

And it includes a clip of a young child learning to spell. And guess what word she's learning? That's right - "lion".

We suppose "13-inch MacBook Air with Sandy Bridge processor" would have been a bit too obvious, and difficult for the kid to spell.....