Google Labs hangs up its white coat

Google has announced that it is winding down Google Labs in a bid to prioritise its product effort.

Google Labs is the portal where the Big G shows off products that aren't yet ready for a big release, giving users the chance to take a look see for themselves as to what could be coming in the Google pipeline.

It was originally described by Google as "a playground where our more adventurous users can play around with prototypes of some of our wild and crazy ideas and offer feedback directly to the engineers who developed them" with the warning that not all products that hit the Labs would ever see the light of day in the real (wide) world (web).

However, Google is all about getting its game-face on now in its quest for complete web dominance and is shutting the service to focus more on the big game changing platforms (such as Google+?)

"While we’ve learned a huge amount by launching very early prototypes in Labs, we believe that greater focus is crucial if we’re to make the most of the extraordinary opportunities ahead," said Bill Coughran, Google's SVP for research and systems infrastructure

"In many cases, this will mean ending Labs experiments - in others we’ll incorporate Labs products and technologies into different product areas."

Google has clarified that Labs experiments will still be integrated into Gmail, Maps and the Android Market.