Looks like the battle between Piers Morgan and Lord Sugar isn't quite over yet. First the Twitter feud, now this, the viral video campaign created for his advertising platform Linklocal.
Piers makes an appearance in the video about a minute in as a lego character named 'Dick'. Lord Sugar talks about the fact that his site is so easy to use "any Tom, Dick or Harry" could understand it.
Linklocal is a means for advertisers to use Sugar's Amscreen network, which features displays in places like petrol stations and surgeries.
Lets wait and see where this one goes between the pair, we don't expect Morgan to be particularly pleased. Pocket-lint will of course be fighting Lord Sugar's corner, especially after our appearance on The Apprentice last month.