A report from web traffic specialist Bytemobile has revealed that almost 60 per cent of all mobile internet traffic is due to video streaming on the go.
Video services such as the BBC iPlayer and YouTube are incredibly popular on both of the dominant smartphone platforms, with the report stating that video watched on iPhones generated 58 per cent of all data traffic, and Android video traffic standing at 52 per cent.
Interestingly, the report also shows that 90 per cent of all data traffic was currently generated by just 10 per cent of mobile data users. This indicates that there is a small community of web-heavy smartphone users who are hogging all the bandwidth from more casual users.
With more and more video specific apps appearing in the various app stores (see Steve, it is a generic term) the figure is surely set to rise, and could cause major trouble for the ageing networks already crumbling under the weight of the mobile web revolution.
"Continued aggressive growth in mobile data - fuelled by video and application usage over faster networks and more powerful, user-friendly devices - has created a formidable traffic management challenge for carriers," said Ronny Haraldsvik, vice president of global marketing at Bytemobile.
Are you a video on the go kind of guy/gal? Or is all your VODing done at home? Let us know using the comments below.