Cheap (looking) ViewSonic ViewBook 730 announced

Fresh from announcing the world's first 7-inch Honeycomb device - the ViewPad 7x - ViewSonic has looked to an older version of Android (2.2), for a foray into the cheaper end of the tablet spectrum with the ViewBook 730.

The 730, like the 7x, is a 7-inch tablet - this time with a 800x480 LED backlit display. It packs an ARM-Coretx A8 CPU clocked at 1GHz and has 8GB of on board storage that is expandable by 32GB with a microSD card.

There's a VGA camera on the front for video calling, Wi-Fi and Bluetooth connectivity and the official blurb says that it's up to the task of pumping out 1080p videos via its HDMI out port.

In terms of apps, it's not Google on board here but Amazon with full integration with not only Amazon's appstore but also pre-installed Amazon apps including the MP3 downloader and the Kindle ereader.

"In the tablet marketplace, there are plenty of solutions to choose from," said Michael Holstein, vice president of business development, ViewSonic.

"We recognised a need for a tablet device that offers users an excellent multimedia experience with a very affordable value proposition. From the pre-installed Amazon Kindle ereader to full Amazon app integration and Flash 10.1 support, our new ViewBook 730 enables consumers to do all the fun things that they want to do on a tablet without the added cost for features they don't need."

The ViewSonic ViewBook 730 will be out at the end of June and will cost $249.99. No UK details as of yet.