Gears of War 3 will undoubtedly be one of the biggest game releases of 2011, and if you're a fan of Epic's massively popular franchise then you may want to take a look at this bloody brilliant limited edition GOW3 Xbox 360 console that has gone on show over in LA at E3.
And we say bloody in the literal sense, as it's decorated all over with a red tint and the odd skull. And it's not just the console itself that's had a makeover - it comes with two custom controllers too.
Like the Halo LE Xbox 360, the machine will also have special sound effects and will, of course, come boxed with a copy of the game and more downloadable content than you can shake a machine gun at.
Pocket-lint got up close and personal with the 320GB machine on the show floor, and we have to say it's probably the coolest limited edition Xbox 360 yet.
It goes on sale 20 September, and will cost $399. The controllers can be bought separately for $59.99. No UK prices as of yet.