VIDEO: Awesome iPhone notification concept

There's a million and one Apple concepts flying around in the webiverse. So it's sometimes possible to miss the good (and by good we mean ones that have just a smidgen of a chance of becoming a reality) ones amongst the sea of shoddyness.

One that has been doing the rounds, and has made us sit up and take notice, is a revamp on the notifications setup in iOS designed by Andreas Hellqvist.

Hellqvist's idea's brilliance lies in its simplicity. It would fit it with current Cupertino style guides, and offer a neat solution to what is an annoying aspect of iOS.

Jobs, Schiller, Cook - whoever is in charge over at 1 Infinite Loop at the moment - give this man a job. Or at least pinch his idea.