Samsung has brought O2 into the Take That tour sponsorship mix, as its exclusive mobile partner for the nationwide shenanigans.
The Korean company had already announced its headline sponsorship deal with the band, and the inclusion of O2 as official network provider allows the two company's to offer all-manner of incentives to customers.
Not only will there be a gift with purchase and exclusive tour content available on the O2 network, the partners are offering a chance to win elusive tickets for tour dates and, even, a chance to meet the band.
The gift with purchase includes a DVD of Take That’s Look Back Don’t Stare documentary and exclusive video content from the band’s new single Kidz. It will be available when customers buy the Samsung Galaxy Ace and Galaxy Mini handsets from 3 March - as long as they opt for O2 Pay Monthly tariffs, of course.
The promotion will run for 3 months, and be available exclusively with O2.
Now, repeat after us: "All I do each night is pray, that I'll get a signal down at Wembley."