Google One Pass takes on Apple Subscriptions

On Tuesday Apple confirmed that it will offer a new subscription service to all publishers in the App Store, and now its rival Google has detailed subscription based plans of its own.

With the Google One Pass you'll be able to access premium digital content across tablets, smartphones and websites using your Google credentials.

Publishers will be able to decided what content to put behind the One Pass wall and give users access to it via various different payment plans (using Google Checkout) including subscriptions, metered access, or simply selling single articles at a time. They will also be able to give existing print subscribers free access to digital content.

"Our goal is to provide an open and flexible platform that furthers our commitment to support publishers, journalism and access to quality content," said Lee Shirani, director, business product management, Google Commerce.

"Like First Click Free, Fast Flip and Living Stories, this is another initiative developed to enable publishers to promote and distribute digital content."

Google One Pass is available now for publishers in Canada, France, Germany, Italy, Spain, the U.K. and the US.