Pure has revamped its online portal - the Lounge - adding a digital music store into the equation.
The Lounge 2.0 will tap into 7Digital's music store, as per the Pure FlowSongs service, and you'll be able to buy tracks, as well as creating playlists from all the tunes that you've brought via the Pure ecosystem.
The new platform looks a lot fresher than the original, and there are also now social network options - Facebook and Twitter connectivity is now on board - and there will also be editorial content from the Pure team, including track and station recommendations.
Colin Crawford, Pure’s director of marketing said: "This totally transformed version of the Lounge offers users the easiest, quickest and most powerful way of finding the audio content that they want as well as discovering new content and accessing ground-breaking services like FlowSongs and the new music store.
"With this make-over, the Lounge will quickly become the portal of choice for internet media hunters - effectively it is becoming the ‘Google’ of internet radio portals."
Ooh, he dropped the G bomb - big words indeed. See for yourselves if it lives up to the hype by taking a look at the Lounge 2.0.
It's available now to UK customers (full multi-language support will be available soon) although the current version of the Lounge will still be online until the full launch takes place.