Not content with rubbing Apple's nose in it by releasing a couple of white handset variations, Research in Motion has now also come to the table with another coloured device - a pink version of the BlackBerry Curve 3G.
The pink handset (officially labelled "Fuchsia Pink") will be hitting the Carphone Warehouse in time for Valentines day, so chaps - if your lady loves a bit of RIM-action, then you know exactly what to get her. And if she's not up for that, get her a pink BlackBerry Curve 3G instead - boom, boom.
The pink handset has the same spec as the original black version, so that's a 320x240 display on a transmissive TFT LCD, a full QWERTY keyboard with backlighting, a 2-megapixel camera, as well as 3G and Wi-Fi and GPS connectivity.
Available from 8 February, the pink Curve 3G can be nabbed for free on £20 per month contracts, or for £199.95 on Pay As You Go.