Playmobil is looking to shed its toddler roots with a new range aimed at 8- to 11-year-olds called Secret Agent.
The range will feature a host of new toys complete with backstory for your children to get into - a new direction for the company.
With a new age group demographic, comes the opportunity to “gadget up” and with that Playmobil has launched a wireless digital video camera and remote control car to appeal to the masses, keen on their tech.
The idea is that using the camera will give you a point of view from within the car, with the signal from the video automatically relayed back to a display you’ve bolted on to the remote control, and Pocket-lint was at the Toy Fair to have a go.
We plugged the new camera kit into Playmobil's new remote control car and took it for a spin around the Playmobil stand and before the company's reps could stop us, out into the show for a drive.
Having the screen being fed the signal of what the camera sees means that you will be able to see the world from a whole new perspective, as well as drive the vehicle even when you can’t see it - handy for looking up girls' skirts - no doubt.
While the screen itself is pretty basic and ropey (don't expect Retina display or anything) we can tell that kids are going to love it, with the camera being free to be used in a variety of situations whether that's in a remote controlled car or not.
Expected to be priced at around £100 the camera kit will be available in May. You will of course need to also buy the remote controlled car, however you could get away with using any vehicle or even someone else, as the two systems don’t need to go hand in hand.
Who shall we spy on next?
At internetmatters.org parents can find all the advice they will need to keep their children safe online. Designed specifically for parents, the site offers a wealth of up-to-date, unbiased information and advice about how to deal with online safety. Parents can learn about the latest issues and technologies, get great tips on how to talk about online safety with their children and get the best advice on dealing with issues and taking action. Created with experts, Internet Matters provides detailed information, but also signposts to best-in-class resources from individual expert organisations. Our goal is to ensure parents can always access the information that they need, in a format that is clear and concise.