Sky has finally confirmed some figures for its 3D TV service - revealing that 70,000 homes have signed up for the new platform.
Now, with Sky having 10 million subscribers, and over 3 million of these being Sky HD customers, 70,000 only represents a very small percentage of the total customer base - but for an extremely niche, and incredibly new market (remember, you need a 3D TV to receive the channel) Sky has every right to be more than happy with the up-take.
Sky’s chief executive, Jeremy Darroch, said today: "3D has got off to a great start with around 70,000 customers having signed up to the service in the first few months. We are very happy with the progress of 3D to date and are really encouraged by the feedback we are getting from customers."
John Cassy, Sky 3D’s channel director also pointed out that the figure means that almost half of all 3D TV owners in the UK are now connected to Sky 3D.
"The hugely positive response from customers, all of whom are tuning into Sky 3D on a weekly basis, gives us great confidence for the future," he said.
"Coming up we will have our 100th live sports 3D broadcast, further cementing our position as a world leader in 3D sports production.
"We are also continuing to increase the breadth of our 3D programming, including performances by Diversity, natural history documentaries from Sir David Attenborough, and another world first, an upcoming broadcast of ENO's new production of Donizetti's Lucrezia Borgia."
Sky 3D is available for free, to Sky HD subscribers provided you've got a 3D telly-box to watch it on.
Keep your eyes peeled to Pocket-lint for a forthcoming feature where we give you our opinion on Sky 3D after spending some time with it.
Check out our First Look: Sky 3D review
And also take a butchers at Sky 3D - everything you need to know