Phones 4u has announced that it is going to exclusively stock a limited edition Giorgio Armani Samsung Galaxy S handset.
The designer device is black like the original, but features Armani branding and there are only going to be 800 available.
So, if you're a label-fanatic this could be just the blower to show off your fashion (non)sense.
"As the leader of the mobile youth market, Phones 4u are always striving to offer the latest, must have handsets at the best possible price", said Russell Braterman, marketing director at Phones 4u.
"The exclusive, limited edition Giorgio Armani Samsung Galaxy S taps into the fashion savvy, trend setting lifestyle of our consumer".
The handset will be available from this weekend at 100 Phones 4u stores across the country, and online as well, priced at £49.95 with a £45.96 a month contract. So, like most Armani clobber - not cheap.
Phones 4u also revealed that it will be stocking an exclusive silver Samsung Wave II and also a white version of the BlackBerry Torch 9800.