Microsoft seeks an end to Apple's App Store exclusivity

App Store, Market, App World, Marketplace....it doesn't really matter what manufacturers call their software application emporiums does it?

Well, according to Microsoft it does, as the Redmond-based company has filed a motion to dismiss its rival Apple's trademarking of the term "App Store".

The motion states:

"Microsoft opposes Apple’s Application Serial No. 77/525433 for APP STORE on the grounds that “app store” is generic for retail store services featuring apps and unregistrable for ancillary services such as searching for and downloading apps from such stores.

"Microsoft moves for summary judgement refusing registration of APP STORE. The following undisputed facts establish that “app store” is generic for retail store services featuring apps".

The motion goes on to argue that the term "app store" is often used within the media to describe alternative online app shops and that Apple CEO Steve Jobs even used the term himself when describing Android. The motion quotes Jobs as saying:

"In addition to Google's own app marketplace, Amazon, Verizon and Vodafone have all announced that they are creating their own app stores for Android.

"There will be at least four app stores on Android which customers must search through to find the app they want and developers will need to work to distribute their apps and get paid".

This is a strange one, because on the one hand you can see Microsoft's point but on the other, you can't help but think that it's a pointless argument.

Surely it's better for Microsoft to try and make their own "app store" offering more eminent?

What do you think? Is Microsoft being petty? Or has Apple gone too far trying to trademark the words "app store"?



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