Nvidia really did come out of CES 2011 smelling like roses.
Not only did the Santa-Clara based chip maker announce details of Project Denver, which aims to get its ARM-based chips inside PCs - a move that has seen its share price rocket - its Tegra 2 chips featured in many of the high profile device launches.
And now it has posted details of its Tegra Zone - a platform that will highlight the Android apps that make the best use out of the Tegra 2's power.
"The Tegra Zone app allows you to discover the best enhanced games for your mobile device powered by an Nvidia Tegra mobile processor. Get professional game reviews, high-res screenshots, HD video trailers, gameplay videos, and behind-the-scenes footage. You can also connect Tegra Zone to your social networks, then brag about your high scores and challenge your friends!"
The Tegra Zone highlights the enhanced apps and then uses the Android Market to complete the transaction. The benefit to developers is that the Zone can host large, high-quality games, without the 50MB Android Market limit becoming a problem.
"Currently there's a limit of MB on the Marketplace", Nvidia's content director Tony Tomasi said. "So if someone wanted to ship a 10GB game, we would provide the infrastructure... and we'll provide the data delivery for them on their behalf".
So, if you have your eye on the LG Optimus 2X, the Motorola Atrix or Droid Bionic super phones, or perhaps a Tegra 2 powered tablet like the Xoom, then you're going to want to download the Tegra Zone app.
There's no launch date stated at the moment, but we're told it's "coming soon".