Not content with officially launching the FinePix X100, Fujifilm has also used CES to unleash its latest bridge camera - the FinePix HS20EXR, saying "the ultimate all-in-one just got even better".
"The HS20EXR represents the perfect picture taking solution, for photographers who want the specification and picture quality of an SLR, without the heavy camera bag and huge dent in their bank balance," read a Fujifilm statement.
The HS20EXR is a 16-megapixel camera with an EXR CMOS sensor and a 30x optical zoom lens. It is capable of shooting high speed pictures and offers "improved user interface" as well as "versatile video functions".
The 30x zoom has a focal length range from 24-720mm (35mm equivalent), and Fujifilm has made the mechanical zoom lens is easier to operate by reducing the size of the integral flashgun.
The Fujifilm FinePix HS20EXR should be in the shops by April and will cost you around £400.
CES 2011 is now in full-swing, be sure to check out our dedicated CES homepage for all of the news as it breaks, as well as detailed analysis.