Look, we know that this is heavily staged, alright.
But it's still cool nevertheless. And a clever little PR ploy from The Carphone Warehouse.
And, although it was probably recorded in a studio before hand, you can't argue that the "impromptu" iPad jamming session featuring pint-sized pop star Tinchy Stryder and his boys (and girls) doesn't sound good.
Unless you hate the urban scene and then you can argue it all you like.