It's been doing the rounds for a wee while, but this has to be one of the best mobile phone adverts we've seen at Pocket-lint, so it's worth sharing.
We'd also bet the house on the fact that this LG Optimus 7 ad is the only way you're likely to see a handset turn into into a robot, Transformers style, and take on a bunch of Matrix-style action figures, while extolling the benefits of Windows Phone 7. A neat trick, and a lesson in superb stop-animation.
To be honest, we're not entirely sure what kicking a bunch of Ray-Ban wearing agents about actually means, but it's so darn cool that it doesn't matter.
And, it certainly makes the LG Optimus 7 look bad-ass...
You can also catch up with Pocket-lint's LG Optimus 7 and Windows Phone 7 features and articles: