Kinect shortage not Microsoft strategy...

Ever since the Kinect was launched, there have been rumours to suggest that the reason it is selling out in stores up and down the UK is because Microsoft planned it that way.

Back on 9 November, retailer Game's head of PR, Neil Ashurst, exclusively told Pocket-lint, "there will be stores, and not just some of ours, that will sell out in 24 hours up and down the country because of [the shortage of] stock. You will hear reports that it is sold out".

It was a comment that proved to us that supply was clearly less than demand in many cases. And tongues started to wag that, perhaps, Microsoft managed the shortage to stimulate demand by giving the impression that its Kinect add-on was eagerly sought after.

However, Neil Thompson, the general manager for Xbox in the UK and Ireland has spoken out against the rumours, suggesting that the shortage in stores is down to logistical challenges that are commonplace with all new technologies: "Anyone who actually works in the business of producing new technology, especially hardware technology, will know that these things are never managed", he told GamesIndustry.biz.

"Everyone else loves to think that they're managed, but they will know it's not. It's a function of coming to market with a brand new innovation and you have to scale up".

"The choices you always have are: do we launch in November or do we wait until February, March when we could hit some bigger launch numbers but then we miss Christmas".

"It's absolutely not a strategy, we want to get the product into consumers hands as quickly as we can because we think it's exciting, it's innovative. We wanted to do that for Christmas and that's what we've done".

Thankfully, he also had good news for those who are willing to wait until after Christmas to buy a Kinect: "We've built a really strong supply and resupply chain over the coming weeks".

What do you think? Are you willing to wait until after Christmas for your Kinect? Let us know in the comments below...

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