Apple has cut the prices of many of its products, both online and in store, for one day only; 26 December, otherwise dubbed Black Friday. All of its iPad models, 3G or not, are available with a discount of £35 today.
That means that the 16GB Wi-Fi edition is now £394, all the way up to the 64GB Wi-FI and 3G top of the range iPad, which is now available for £664.
Other discounts include £81 off the 13-inch versions of the new MacBook Air, with the 128GB version now at £1018 and 256GB at £1268. However, there's no money off the 11-inch equivalent.
The iPhone is still full price, as is the Apple TV, but the iPod nano has £11 or £15 off depending on the memory size, and different flavours of the iPod touch are up to £35 cheaper.
The manufacturer's ranges of iMacs and MacBook Pros all have a blanket £81 knocked off the retail price each.
They aren't, perhaps, the heavy discounts some were expecting when they received the "special one-day Apple shopping event" emails, but at least the Cupertino company has applied the sale prices across almost all of its products.
What do you think? Are the discounts too stingy? Let us know in the comments below...