Stars like Cheryl Cole and Ant and Dec have the most appealing accent in the British Isles, according to a survey issued by TomTom. The geordie twang is the most friendly and fun to listen to, although it's facing stiff competition as the nation's fave from the posh accent. No, really.
The survey, which polled 2008 UK adults, has also found that the Scottish accent is the sexiest, and that the least popular are those sported by brummies and scousers. However, one in seven of those asked said that they don't dislike any accents.
TomTom commissioned the survey to mark the start of the search of a new voice for its GPS system. It is running a competition for a normal member of the British public to be the next "voice of TomTom", with the latest addition to the satnav family, Yorkshireman Brian Blessed, judging the entrants:
"I'm pleased to see the Yorkshire accent was voted the most reassuring", he says. "So I'm hoping for a big-hearted entry from my neck of the woods. But what this survey shows is that people find a broad spread of regional accents appealing for different reasons".
Those who fancy being the next to guide TomTom users around the country should check out www.clubtomtom.co.uk/voiceoftomtom, and there's even a brand new Renault Mégane Coupé Cabriolet for the winner.
Which celebrity would you like to be the next voice of TomTom? Let us know in the comments below...