VIDEO: Hilarious Angry Birds peace talks
You know a game has hit the big time when it is the subject of a comedy sketch on national television.
And whilst the Angry Birds peace treaty talks spoof was on national television in Israel, we're reliably informed that Eretz Nehederet (A Wonderful Country) is Israel's most successful comedy show and is due to kick off an 8th season on Christmas Eve.
And whilst we know little of Israeli comedy, we know what is funny - and this certainly is.
When will the Angry Birds craze die down? Never we hope, we can't get enough of it.