Google Goggles experiments with interactive ads

Google has announced an experiment for its Goggles platform, teaming up with five major brands to offer an "immersive digital experience".

In cahoots with Buick, Disney, Diageo, T-Mobile and Delta Airlines, Google Goggles' marketing trial works like a mishmash of the existing visual search function, but adds extra content to the results courtesy of the advertisers.

You simply point your Goggles app at a Goggles-enabled print advert and will recognise it and send you to a specific online location, full of extra goodies.

"We developed Google Goggles so that people could more easily explore the world around them with a mobile device", said Shailesh Nalawadi, product manager, Google Goggles.

"In this experiment, we’re applying the same principles, and the same technology, by Goggles-enabling advertisements and other media, and offering to link people to the mobile sites from these brands".