The Sun has started a viral campaign to promote the 40th anniversary of its Page 3 and the models that appear thereon. And, while we wouldn't normally endorse such things, ahem, this one made us laugh milkshake out of our noses.
It's essentially a micky take of the Old Spice "Can your man smell like me?" ad, popular back in July - and featured on Pocket-lint. And, whether or not you agree with the paper or its page 3 strategy, at least you can admit that it doesn't take itself too seriously.
Incidentally, the model in the ad is Rosie, and the newspaper has an offer on Wednesday 17 November to get a free pack of Page 3 playing cards.