The release of a new OK Go! pop video has been a major event ever since Here it Goes Again, the one-take vid where the band dance on running machines, became a massive global YouTube hit. So far, the official posting has been watched a staggering 53,038,948 times.
That's been followed up with huge figures for the more recent This Too Shall Pass (the one with the Rube Goldberg Machine - which has racked up 18,953,890 views to date), and White Knuckles with 7,250,757 viewings.
Now they're back with a video for the band's latest song Last Leaf, but in a departure from the norm, they don't appear themselves. Instead, they've used a Samsung NX100 camera and thousands of rounds of toast, for a stop-frame animation that's every bit as inventive as their previous efforts.
They've also created behind-the-scenes footage using the camera, plus loads of extra clips and interviews. To find out more you can visit www.cre8yourworld.com - a themed website focusing on OK Go's unique stamp of creativity.
But for now, sit back and enjoy Last Leaf. It'll no doubt be another massive online hit for the band.
What's your favourite OK Go! video? Let us know in the comments below...