First it was HTC, with its white Desire, and now Samsung has announced that a white Galaxy S version will also be hitting these shores.
It's almost as if Apple's rivals are mocking it.
Available to pre-order now from The Carphone Warehouse, the white Samsung Galaxy S will be available for nothing on contracts starting from £30.
The new arrival comes just in time to coincide with Samsung's revelation that it has sold more than 3 million Galaxy S handsets in the States alone.
Before you buy check out our full Samsung Galaxy S review
And take a look at the Samsung Galaxy S vs HTC Desire comparison