It's a complete turnaround for the Skoda Fabia, as the cake car ad, which saw pastry chefs lovingly craft the car out of a variety of confection - and was akin to something out of Willy Wonka's chocolate factory - is updated with a no-nonsense tough-man approach.
The new Fabia vRS is manufactured, according to the advert at least, through vultures pecking at the chassis, a blackened roof section produced by tyre marks from a bike, and an engine made out of snakes, with snake venom for oil.
There's also a thrash metal soundtrack to replace the MY Favourite Things song from the Sound of Music.
We've also included the previous award-winning ad below, so you can compare and contrast. We know which Fabia we'd prefer.