Amazon has, at last, launched its first dedicated retail iPad app, Amazon Windowshop, which it states is "a complete rewrite of Amazon.com specifically for the iPad".
The app provides a smooth, tablet-friendly version of the humongous online store, with all the aspects that you'd expect, such as your wish-list, account centre and shopping cart.
Plus, Amazon has introduced sharing items via Facebook, Twitter or email and there's plenty of sample videos available too.
"Amazon Windowshop is a top-to-bottom rewrite of Amazon.com - designed and built without compromise just for iPad", said Jeff Bezos, founder and CEO of Amazon.com.
"Try it. I think you'll find it's an amazing new way to shop Amazon's millions of items. Same selection, same low prices, same fast delivery, same benefits of your Amazon Prime membership - just a completely new, fluid interface designed specifically for lean-back, touch screen tablets",
The app isn't yet showing in the UK App Store, so sign up for a US account if you simply can't wait for the UK version to arrive.