Apple has launched an iPad engraving service, and a gift wrap one too, just in time for the Christmas shopping season.
As every fanboy knows, there's no better way to tell someone that you love them than by scripting a personal message on the back of a £600 tablet.
And not only does it make their device unique, it almost certainly scuppers any chance that they'd have of flogging it on eBay in January.
"Make it a gift they'll never forget - or make it uniquely yours. Just add a personal message such as a name, a favourite saying or song title, an 'I love you' or 'Happy Birthday,' just about anything"" read a cheesy Apple official line.
The engraving service is free and the gift wrapping costs £3. They are both available now via the online Apple Store.