The Windows Phone 7 Connector for Mac has gone live to the general public, ending a short period where it was only available to a select few (including Pocket-lint, of course).
Windows Phone 7 Connector will (if you want it to) automatically sync with your WP7 handset when connected to your Mac. It gives you access to both iTunes and iPhoto, and you can sync things like podcasts that download into iTunes, without having to go in and select which podcast to sync each time.
Syncing your music is a case of selecting what you want on your device - you can choose all music, or you can choose from playlists, genre or artist, with the option to expand your artist option to pick albums - very similar to the iPhone method.
Photo syncing offers you what you have in iPhoto. When you connect your phone and sync it, a new folder of images is created in iPhoto where your content is kept, including your videos. Videos need to stored be in iTunes though.
The Windows Phone 7 Connector for Mac is available now via Microsoft.com and will work with Apple OSX 10.5 and above.