Apparently, any Kinect advert that you might have seen online already wasn't legit, and this is the first "official" TV advert.
Whether it's the first is open to debate, but what isn't is the fact that Microsoft is definitely focusing on the people rather than the games - an approach that Nintendo has always taken with the Wii.
We can't say that we blame the Kinect Mad Men for this though; it's such a revolutionary bit of kit that it really does need to be seen to be believed.
Pocket-lint has been lucky enough to have a few goes on the motion-gaming system already, so why not check out our Microsoft Kinect for Xbox 360 - First Look review?
And then, take a look at what's in store with the Launch games for Kinect - all you need to know feature.