Dixons retail has announced the arrival of a range of Advent printers - the first time the DSG-owned brand has entered into this market.
To ease the transition, Advent has got Kodak on board to help out - the three printers in the range all come with Kodak Colour Technology on board.
The Advent A10, AW10 and AWP10 are basically the same printer with a few minor differences. The A10 doesn't offer Wi-Fi, whereas the other two do, and the AWP10 has a 2.4-inch colour LCD screen as opposed to a 1.5-inch one.
They all have a memory card slot which supports SD, SDHC and MS cards, an auto-off power function and they can copy or scan to memory card or computer via USB or Wi-Fi with a resolution of up to 1200dpi.
They use a two cartridge ink system and have a print speed of 6/4ipm and they print up to 9600dpi quality.
Charlie Stringer, senior category manager for printer hardware at Dixons Retail said: “This is natural progression for the Advent brand. The range of premium quality yet affordable Advent printers builds on our strong reputation in computing".
“Combine this with the heritage that Kodak has in colour technology and we are giving our customers the added confidence that these printers will produce outstanding quality vibrant prints with colours that last”.
Available in store now, they will be available on line as well shortly, priced at £49 for the A10, £59 for the AW10 and £69 for the AWP10.