Samsung has announced that it will be handing out its hotly anticipated 7-inch tablet, the Samsung Galaxy Tab, to London commuters in an initiative it is calling "Tube Test".
The plan is to lend members of the public the Android device ahead of its launch, "so they can experience how it could transform their daily journey to work".
From Monday 18 October, Galaxy Tab teamers will be handing out the device at Liverpool Street, Balham, Highbury & Islington and Ealing Broadway stations, with a loan period of 48-hours.
You'll be able to grab one every Monday, Wednesday or Friday for 2 weeks, but you'll have to register first by sending an email to firstname.lastname@example.org (registration opens on 15 October).
Simon Stanford, managing director of mobile at Samsung UK and Ireland said:
"The portability of the Samsung Galaxy Tab is one of its key features - you can literally fit it in your pocket or your handbag, so it’s great for people who spend time commuting to and from work each day.
"At Samsung we thought what better way to showcase this than to give Londoners the opportunity to test the Galaxy Tab for themselves before they can buy them in the shops. We’re keen to hear what they have to say",
It's definitely a bold marketing plan from Samsung, who seem to be taking quite an aggressive stance with its aim of upstaging Apple in the tablet market.
However, at around £600 for a contract free model, the public may well need some convincing.
The Samsung Galaxy Tab is out on 1 November. Networks are still to confirm their prices.
Check out our Samsung Galaxy Tab - First Look review