The new T-Mobile myTouch first broke cover during September, and now it has gone and got all official.
And, to make matters awkward for tech writers everywhere, the network giant has decided not to give the handset a unique name to distinguish it from other myTouch devices, it is simply being referred to as "the new myTouch".
Given that the phone boasts a HD video camera and can also hook up to the HSPA+ powered 4G network, then we'd have thought that it would have been called the myTouch HD or the myTouch 4G, but no.
When a newer version comes out, we'll simply have to call it the old new myTouch.
Anyway, enough of our grumbling - what exactly does the latest HTC T-Mobile blower consist of?
First up, it has strong camera capabilities with not only the HD video shooting as mentioned, but also a 5-megapixel camera for stills. There's a front facing camera on board for video calling, which works via the T-Mobile network (take that, Apple) and operates via either Yahoo Messenger or Qik - meaning you can video chat with multiple platforms.
It's a Froyo phone (meaning Android 2.2 for those of you not up with Google's codenames) and it sports a 3.8-inch WVGA touchscreen.
It's powered by a 1GHz Qualcomm Snapdragon processor, has b/g/n Wi-Fi, and comes with an included 8GB microSD memory card. It is DLNA compliant, meaning you can share your HD footage without the need for pesky wires.
T-Mobile is talking this phone up as family friendly, but the specs suggest it is a serious smartphone contender.
It should be out, in the US, "in time for the holidays". UK myTouch fans are unlikely to see an official launch - eBay could be your friend.