Gmail conversations, the email service's ability to streamline your inbox based on who is emailing you, is rather like Marmite; you either love it or you hate it.
On Wednesday that love hate relationship finally got an outcome - you can turn it off.
"The way Gmail organizes mail into conversations is like cilantro. You either love it - and, like me, enjoy the nice citrusy, herbal finish it gives to everything from salsa to curry - or you hate it", says Wiltse Carpenter, technical lead on the Gmail blog.
While Carpenter admits that he loves the feature, he acknowledges that others don't:
"It turns out not everyone feels the same way", he concedes.
You can now get Gmail served up sans conversation view.
Go to the main Settings page, look for the “Conversation View” section, select the option to turn it off, and save changes.
"If you change your mind, you can always go back".
If the new feature isn't with you already, it should be with you in a couple of days.