We've seen the pictures and videos from a hacked ROM, we've seen the handset up close at the event, and now we get to see the new Sense UI in action thanks to an official video from HTC detailing it all in HD.
Titled "HTC Desire HD - A Closer Look" the 7:35 video is clearly aimed at those excited about the new smartphone and keen to learn more.
"Come join us for a closer look at the new HTC Desire HD, and discover some of the many ways it can bring you amazing multimedia content, as well as an incredibly smooth and easy internet experience," claims the accompanying blurb.
As the American's would say - are you ready for your "In depth deep dive into Sense?"
If not turn away now.