While Samsung was busy next door with an all bells and whistles hybrid, Casio was coming up with its own USP in the compact world at its press conference at Photokina 2010.
Of the two cameras announced it was the Casio EX-H20G where the farm was bet and the angle of attack is geo-photography. The 1/2.3-inch CCD 14-megapixel machine comes built with Casio's hybrid location system which combines both GPS and motion sensing to determine exactly where you and your compact are at all times. What this means is that you can geo-tag your snaps even when you're indoors or underground - something not possible with straight GPS.
Once captured, the H20G can also place all your shot locations on dedicated mapping software included and show them all on the 3-inch LCD on the back, and, because the camera knows where it is when you turn it on and off, it will even create a route and display where and how you got around on your outing.
The compact also comes with a 10,000-strong tourist attraction database which it will recongise from your shots and tag accordingly as well as alert you too when you happen to be nearby one of them. It was described at Photokina by Casio as "the ultimate travel entertainment camera" offering an interesting way for you to then share your holiday on Picasa with friends and family. There's maps from over 140 cities and the assurance that power consumption remains low.
On the standard spec side, the H20G comes with a 24mm lens, 10x optical zoom and 720p movie shooting.
For those with a little less cash to burn - or just satisfied with the geo-photography on their mobile phones - the Casio EX-ZR10 is a lower end, point and shoot camera bringing HDR photography to a 12.1-megapixel camera with 7x optical zoom, a wide angle lens and 3-inch LCD.
Are you interested in a camera with built in GPS or is that your phone? Does the Casio EX-H20G deserve to be in our famous five from Photokina 2010?