We've had 3D televisions, but now Philips is launching a 3D electric shaver, the company has confirmed, promising the uncut scruffy men of this world the "best shave yet".
In amongst the company's new televisions, MP3 players and iPad speaker docks, Philips has launched the SensoTouch 3D.
The shaver will come with a technology Philips is branding GyroFlex 3D, that allows the shaver to perfectly follow the unique contours of the face and when combined with another buzz word Philips are using; UltraTrack, means you get smooth face every time.
The shaver head combines three specialized tracks to catch every hair with just a few strokes: slots for normal hair; channels for long or flat laying hair; and holes for the shortest stubbles.
If you're still up for more buzzwords, then the third element to the 3D shaver is Aquatec, a built-in seal that allows men the versatility to choose between a comfortable dry shave and a refreshing wet shave, for those who prefer to use a gel.
Those wishing to go all out will be able to get a jet clean system that cleans, lubricates and charges the shaver for optimal shaving performance every day.