If you thought that Samsung's 7-inch effort at IFA was going to be the show stealer then think again, because there's a 65-inch monster in town that's seeking the crown.
The Samsung LED C8000 is the world's largest full HD, LED, 3D television.
The Korean giant is claiming that it is ultra-slim and that it "provides superior picture quality with Samsung’s proprietary 3D processor".
It also has precision dimming technology on board, as well as an 800 CMR motion clarity.
The C8000 is also Wi-Fi enabled, meaning that you'll be able to access the fantastic range of Samsung TV apps as well.
If you fancy owning what is bound to be the best TV on your street (and your town most likely) then you're looking at quite a hefty price-tag - 5995 euros.
It will be available in October.
There's no UK price details as of yet, but stay tuned for more C8000 news, including a hands-on look at the beast.
Also, check out our dedicated IFA page for all the expo news.