It's been over a year in the making, but Philips has used its IFA 2010 press conference to announce that it will be bringing a 3D version of its ultra-wide 21:9 Cinema television to the market, for the likes of you and I to buy.
Philips has been showing off its 3D 21:9 Cinema display since IFA 2009, and at IFA 2010 it has finally made the breakthrough from concept to reality.
That's right, Philips has officially confirmed that it will be launching the TV in the UK by the end of the year and that it will cost £3999.99, for those wanting to experience the extra wide widescreen television.
Those that do take the plunge will get the world’s first cinema proportion 3D TV with, as the name suggests, a 21:9 aspect ratio, so movies in the 2.39:1 format (think Star Wars and other greats) completely fill the screen without those black bars.
Introduced in 2009, this years’ Cinema 21:9 has received a powerful performance upgrade that includes all the picture quality innovations you would expect from the award winning Philips 9000 series, including Direct lit LED, 400Hz and Perfect Pixel HD Engine picture processing, packaged in an even larger 58-inch Full HD screen in 21:9 aspect ratio.
The TV will also come with three-sided Ambilight Spectra, which completely immerses you in the movie and delivers the ultimate home cinema experience.