With all the exciting launches taking place over at Sony's press conference at IFA, it would be easy to dismiss the launch of a new range of digital photo frames as being non-newsworthy.
But seeing as the Japanese giant is claiming to have the world's first HD video photo frame, we thought it was only fair we gave it a write-up.
The flagship model of the revamped S-Frame range includes the 10.2-inch XR100, which is capable of ACVHD video playback and boasts Sony's TruBlack technology for a clearer picture.
It also has a viewing angle of 160 x 160 degrees and also has stereo sound speakers for a full video experience.
As well as the XR100, Sony also announced the arrival of five other digital photo frames including the D830L, which is battery powered so you can take it out with you to show off your snaps, and the DPP-F800 which has a mini-colour printer built in.
The new S-Frame range hits the shops in October.