The iPad is "delicious" according to Apple in its latest advert, showing off the virtues of the company's internet tablet.
The advert, which shows a number of apps including Flipboard, Twitter and Apple's own word processor app Pages, and set to an upbeat Thomas Crown Affair type soundtrack, is snappy and direct to the point.
However, just hours after the advert hit the Internet, a parody picking apart Apple's advert has turned up.
Instead of popular words, it picks on the negatives of the device that has everyone either praising it or up in arms.
What do you think of the new adverts? Let us know in the comments below.