Pioneer is rather happy with its viral video creation, Dimitri on KURO and Pioneer, and it has every reason to be. It certainly made Pocket-lint giggle. Mind you, we lament the loss of KURO plasma TV technology as much as anybody. And we're sad.

Using the Dimitri Rocks video template, the European arm - in fact, the Belgian HQ - of the Japanese manufacturer has replaced the subtitles on the interview with some Kuro tomfoolery. And, if you're as geeky as us, and into your high-end home cinema technology, you'll get it.

Not sure anybody else will though. That said it's worth persevering, no matter your interest, for the ending.

Oh, and be sure to check out the Pioneer XW-NAC3 iPod dock. It's tasty!

Seen any cool tech-based viral videos? Let us know in the comments below...